'He resonates more with the youth which is always something brands want.'
When brands look at cricket, India's male cricketers are an obvious choice.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
YRF may come out of the debacle fairly unscathed financially. The exhibitors and smaller distributors will take almost 75% of the hit.
This is Amitabh Bachchan's first entry in the list of highest openers in Bollywood and Aamir Khan's second.
Thugs of Hindostan may not have as easy a run at the box office as previous Hindi films did during Diwali.
Mohan will be responsible for aligning of teams, overall strategy in this country and driving Facebook's investments in India
While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi Malvania.
While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.
A scroll through Akshay Kumar's Instagram feed shows numerous posts and stories promoting Gold. Sonakshi Sinha, on the other hand, posts stories from her shoots and events to drive home the message of an upcoming release. In both cases, the film in question gets much-needed attention.
Continuing with his business ventures beyond the cricket field, MS Dhoni has now invested in 360 degree sports ecosystem Run Adam, and will serve as its endorser
The transaction is expected to close in the next 30 days and the merger process is expected to be completed in next 9-12 months
The broadcast made an estimated Rs20 billion in ad sales revenues from the IPL this year
Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
Females contributed to 47 per cent of the tournament reach.
Kapoor charges between Rs 3 and Rs 3.5 crore for a day's work for a brand. His current roster of brands include Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.
While existing players are expected to first drop prices, acquisition of smaller firms by larger ones is likely in future
Sanju is among the top opening weekend collections of all time.
How Incredibles 2 dethroned the Kung Fu Pandas.
It is not only the biggest opener of Ranbir Kapoor's career, it is also the highest opener among films not starring one of the Khans in the lead.
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